Tens of Thousands Impacted by World Farm Animals Day!
World Farm Animals Day 2011 International Report

World Farm Animals Day 2011, organized by Farm Animal Rights Movement (FARM), was a major success, marked with graphic video screenings, distribution of thousands of leaflets, productive discussions at information tables, well-received classroom presentations, and thought-provoking public advertisements! A total of nearly 500 communities observed WFAD in all 50 US states and over a dozen other countries in late September and early October, peaking on October 2nd.

If a picture is worth a thousand words…

…then video must be priceless. This has proven to be true with FARM’s highly successful Pay-Per-View campaign, which has yielded amazing results. Riding on the momentum of a summer of Pay-Per-View,WorldFarm Animals Day 2011 focused on the power of video outreach,which paid off with big results! Events coordinated by FARM’s staff and our local coordinators garnered over 1,500 views of Farm to Fridge in a dozen different cities!

Congratulations to FARM’s top five WFAD PPV coordinators: Vassar Animal Rights Coalition with 163 viewers, Vegan Justice League with 156 viewers, Georgia Animal Rights & Protection with 150 viewers, Animal Protection and Rescue League with 133 viewers, and Animal Unanimity with 100 viewers!

WFAD sponsor Mercy for Animals also worked with several colleges to host Pay-Per-View events, garnering 350 viewers through four events, and sponsor PETA garnered 10,000 online views in one day for its Glass Walls video, narrated by Paul McCartney!

Activists set leafleting records!

WFAD sponsor Vegan Outreach teamed up with FARM to attempt a record for the most pro-vegan brochures distributed in a single day. Leafleters took to college campuses on October 3rd and reached 18,400 individuals with Vegan Outreach literature. The enormous effort for WFAD didn’t quite break the record of 21,115, which was set this September 12th—one of several impressive leafleting days around the beginning of the school year.

In addition to the Vegan Outreach activities, FARM’s activists distributed nearly 20,000 leaflets during the weeks surrounding World Farm Animals Day. Activists with Mercy for Animals also distributed 5,600 leaflets, and over 150 health food stores participated in WFAD by leaving a total of 7,000 handouts out for their customers. All together, 51,000 handouts about farmed animals and veganism were given out in honor or World Farm Animals Day, shattering our previous record of 37,000!

And thousands of others are reached!

In addition to video outreach and leafleting, hundreds of activists held a variety of events, including a slaughterhouse vigil in Petaluma, CA, information tables with vegan food samples in Tempe, Arizona and Washington, DC, and WFAD VegFests in Tampa Bay, FL and Baltimore, MD. FARM’s Program Director gave presentations to several high schools and is getting ready to speak to four college classes about the inherent abuses of animal farming. Powerful billboards were displayed in Atlanta, Boston, Houston, Los Angeles, and San Francisco, and Letters to the Editor about WFAD were published in dozens of newspapers!

Outside of the United States, WFAD International Partner AnimaNaturalis hosted events in Spain and throughout the Spanish-speaking world, Animal Friends Croatia held feed-ins throughout early October, and activists in Israel educated children while dressed in farm animal costumes. With the help of FARM’s Sabina Fund grants, the WFAD message was spread in India, Kenya, Nigeria and Uganda. Numerous educational events also took place in Albania, Australia, Cameroon, Canada, France, Ghana, Japan, New Zealand, Philippines, Sierra Leone, South Africa, Tanzania, Thailand, and the United Kingdom.

Thanks to our sponsors and activists!

While World Farm Animals Day is coordinated by Farm Animal Rights Movement (FARM), the campaign is indebted to the amazing events put on by our promotional sponsors. Mercy for Animals held several events and supplied us with over 50 copies of Farm to Fridge which were given to our activists, Vegan Outreach coordinated the successful college leafleting marathon, PETA hosted the successful Glass Walls social networking event, A Well-Fed World provided portable DVD players to activists, and Compassion Over Killing and In Defense of Animals also offered their support to the campaign.

Because of compassionate people around the globe, World Farm Animals Day observances provided a much-needed voice for the more than 65 billion cows, pigs, chickens, turkeys and other sentient animals who are brutally raised and needlessly slaughtered each year for food. Again, thank you!

Want More?

Check out our our WFAD Photo Gallery and our report on the number of animals killed in the United States.

What's Next

Help veganize your local Food Day event on or around October 24th! FARM’s activists have been invited to offer vegan food samples and/or literature at Food Day events – find one in your area!

Start planning for Gentle Thanksgiving! Now that you've informed your friends and community about the suffering of farmed animals, encourage them to eat a compassionate vegan holiday meal.

World Farm Animals Day is coordinated by Farm Animal Rights Movement with support from the following organizations: